Tissot to renovate 5-6 boutiques, to open 2 more stores soon

Swiss watch brand Tissot is in a process to renovate 5-6 boutiques including their outlets in Pune, Bangalore and Mumbai. The watch brand is slated to open two more boutiques at Chennai’s Phoenix Mall and Navi Mumbai’s Seawoods Grand Central Mall soon.

Talking on boutique renovation, Rohit Nagpal, National – Visual Merchandising & Projects, Tissot told Retail4growth, “The new concept is a journey through Tissot’s history. It merges tradition and innovation using key brand features such as the signature “Safe Display” with the Tissot T-Touch Expert Solar bezel, Tissot’s 3 corporate colors, refreshed thanks to the new decorative pattern, state-of-the-art glass displays with high-quality lighting, perfect ambience created with celling lights, exquisite flooring and modern concrete wall material. In order to be able to present our multiple collections, we have created new “Cushion Displays”. The New “Historic Corner” brings customers closer to the brand by sharing Tissot’s history and heritage. The “Sports Corner”, on the other hand, presents the dynamic side of the brand through the diverse sports events and partnerships with their special watches. A special showcase, with 5 displays, the “Celebrating Table”, is positioned in the center of the store. It highlights five Tissot collections and allows to integrate a touch screen. And finally, it is now possible for customers to freely experience our Tissot T-Touch collection with the “Tissot T-Touch Collection Table”. Customers can touch the screen and try out functionalities of the real watches. The new store design perfectly complements the excellence and precision of Tissot watches.”

The concept is already launched in Hyderabad and the boutique at Mumbai’s Palladium mall will open day after tomorrow with the renovated concept. Tissot has 22 exclusive boutiques and more than 200 points of sale across the country.