Virat Kohli unveils his brand One8 with PUMA

Virat Kohli, leading Indian cricketer and youth icon, unveiled his own brand One8- a wide range of athleisure wear reflective of his personal belief. He has launched this in collaboration with Puma.  Under the collaboration, PUMA is providing design, product, retail and communication channels for the brand. Virat Kohli said, “The One8 range is very close to my heart. It is my way of calling out to Indians to Come Out and Play, because feeling fit and looking active is a simple step towards leading a more active lifestyle. The collection is very versatile and is a mix of fashion and functionality. I have deeply invested in the design and ideation behind the products, with PUMA designers even browsing through my wardrobe for inspiration! Partnering with PUMA to create One8 is also great because the brand is such a fit with my personality and will ensure that ‘brand One8’ is constantly evolving.”

Abhishek Ganguly, Managing Director, PUMA India said, “The One8 collection is the perfect blend of style and sport– for every person looking to easily transition from work to play. It reflects Virat’s effortless style, while staying true to his philosophy of an active lifestyle. We are excited to collaborate with him to launch his new brand, and drive this movement with him. Through this collaboration, PUMA will continue to create opportunities to inspire Indians to adopt fitness and sports in everyday life.”

Virat’s exclusive One8 collection is available at PUMA stores across the country and on in.puma.com. One8 will also be available on Myntra later in November 2017. Puma distributes its products in more than 120 countries worldwide.