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Vodafone strengthens retail footprint in Delhi NCR

By Bhawana Anand | Vjmedia Works | December 24, 2014

With more than 50,000 retail touch points, the brand offers live and engaging experience of Vodafone's complete range of products and offerings, while and ensuring best in class service and one-stop shop experience.

Vodafone Delhi announced that it will be providing quality and unmatched customer experience to it's over 95 lakh customers in Delhi NCR. With more than 50,000 retail touch points including Global Design & exclusive stores, Mini Stores, Angel stores and Multi Brand Outlets, Vodafone expressed that it is bringing great retail experience to its customers. Apoorva Mehrotra, Business Head - Vodafone Delhi, "Looking at the market dynamics and with more customers adopting smart phones and mobile internet, we have taken an innovative approach in retail design. Not just Vodafone stores but our retailers and other partners will go well beyond just being service providers, offering live and engaging experience of Vodafone's complete range of products and offerings and ensuring best in class service and one-stop shop experience. Our retail outlets have been specifically designed and customised after testing and validating a full suite of customer insights, which are relevant to customer needs in the National Capital Region.”

One such innovation is the Vodafone Red Box Service, a first-of-its-kind, free of cost telecom service offering by Vodafone India, that facilitates secure data transfer, specially pictures, videos and documents, from one mobile handset to another. The service is available at any Vodafone RoTo (Retail of Tomorrow) stores in Delhi. The service will be provided free of cost to customers, irrespective of their mobile network. Trained Vodafone customer service personnel at these stores will take care of the data transfer requirements of the customers. Vodafone Red Box is compatible with all branded handsets. The technology is handset agnostic and can transfer data from and to any handset brands available in the market.

According to the brand, the new Vodafone Global Design Store concept is intended to be warm & customer friendly, to meet the evolving needs and expectations of the customers. The store offers live and engaging retail experience of Vodafone's wide range of products and services through special designated zones such as 3G Zone to discover and experience mobile internet, Vodafone Red Zone - a first of its kind all-in one post-paid service, M-Pesa Zone - a unique mobile money transfer service,'Go Post-Paid Zone' to help customers get post-paid connections activated in just two hours.

Vodafone has also set up 85 Self Service Kiosks (SSKs) facility across its existing network, where subscribers can use the self-service kiosks 24x7 at various locations across the region to recharge their talk time and pay bills.

Additionally, Vodafone is the only telecom operator in the region to have three Angel stores. The Vodafone Angel store has only women staff members, including security, pantry staff, customer service resources as well as management level personnel. This initiative is in line with Vodafone's endeavour of encouraging diversity and inclusion at workplace by constantly improving and reinventing itself and offering its employees with best in industry workplace conditions.

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