W continues its retail expansion; opens stores in Dehradun, Kota and Bengaluru

Delhi-based TCNS Group for women ethnic wear with brands W and Aurelia continues its retail expansion by following its one-new-store-a-week strategy. Adding to its retail footprint, the company opened three new W stores in Dehradun, Kota and Bengaluru. Located at popular high streets at these cities, the store sizes span between 1500-2200 sq ft. The stores also introduced the brand’s Spring summer windows. “We utilised the space to the maximum with three-dimensional displays and many other unique in-store elements that not only got us the love but also will help increase sales in a big way,” informed a source from W.