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W forays into footwear market with Footapparel

By Retail4Growth Team | March 26, 2020

In the first phase of the launch, the company plans to retail the footapparel across 80+ W stores as well as on the website. The collection offers different types of heels and flats, including Classic Heels, Fantasy Heels and Braided Kolhapuri.

W, one of the leading women’s apparel brands, has forayed into the footwear market, with an exclusive range of fashionable Footapparel. Expanding its offering in the fashion ecosystem, the new collection is a fine amalgamation of classic western designs, with a hint of Indian-ness. Keeping the fashion quotient high, the range doesn’t compromise on comfort and is set to complete the wardrobe solution offered by W.

With the fashion-forward approach, the collection from W offers a wide range of unique shoe designs, featuring crafts like Hand Embroidery, Braiding, Hand Weaving, Pleating, Laser CutWork, Quilting, Raffia Weaving, and more.

“At W, we have always strived to give the modern Indian woman a complete wardrobe solution. True to our brand promise, we are launching Footapparel which is an amalgamation of fashion and functionality. Looking at the footwear options available to our customers, we believe finding that one perfect pair which coordinates best, is fashion-forward yet keeps you comfortable throughout the day is a real challenge. This is the space we are addressing with our range of fusion footwear which is both fashionable and comfortable”, says Anant Daga, Managing Director, TCNS Clothing Co. Ltd.

In the first phase of the launch, the company plans to retail the footapparel across 80+ W stores as well as on the website. The collection offers different types of heels and flats, including Classic Heels, Fantasy Heels and Braided Kolhapuri.

 

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