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Wakefit.co launches 10 offline stores across India

By Retail4Growth Bureau | May 06, 2022

The stores are planned as mega retail stores with an average size of 3000 Sq.ft and will be strategically located in areas with a high density of furniture retailers to drive organic footfalls.

Wakefit.co, a leading D2C home and sleep solutions companies, announced its aggressive, offline retail expansion plans across the country. The D2C brand recently launched its first three stores across Bengaluru, New Delhi, and Lucknow. Wakefit.co aims to also open a few more stores across key markets such as Pune, Chennai, and Hyderabad.  The stores are planned as mega retail stores with an average size of 3000 Sq.ft and will be strategically located in areas with a high density of furniture retailers to drive organic footfalls.

The expansion comes at a time when Wakefit.co has completed 6 years in the industry while having recorded a revenue of INR 416cr in FY21. The newly launched retail stores will operate in an omnichannel model where customers can purchase from the stores while also having the option to place online orders at the store. Designed in a lived-in concept with a minimalist and chic design, the offline stores will display an overall of 500 SKUs from Wakefit.co’s wide furniture and home solutions range that are part of the company’s product portfolio.

Talking about the retail expansion plans, Vishal Khandelwal, Head of Retail, Wakefit.co said,  “With the launch of our first few offline retail stores, we aim to further our vision of being the most loved home solutions company in India. We are currently growing at a rate of 2.5 to 3x every year and have been consistently introducing newer products into our portfolio. Currently, Wakefit.co’s furniture segment contributes to nearly 23% of our monthly revenues, and the offline retail expansion comes at a time when we are growing aggressively.”

Wakefit.co also plans to launch two more stores in Bangalore after having launched one store recently. Wakefit.co currently has over 600 different product SKUs in its home and sleep portfolio which are available across our online and offline platforms.

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