Wildcraft opens exclusive store in Growel's 101 Mall

Wildcraft, one of India's largest outdoor adventure gear brands, has set up its presence in the Indian retail market through various retail channels like EBOs, MBOs and shops-in-shop. The brand has a presence in 70 exclusive stores spread across 30 cities, 250 plus shops-in-shops and more than 1,000 multi-branded stores across 100 cities. The brand offers a diversified product repertoire, including sports apparels, equipment, footwear and other adventure accessories for those who love to explore and embrace the outdoors.

The brand, in its expansion route has opened a new exclusive store; this time at Growel's 101 Mall, Kandivali East, Mumbai. Speaking on the occasion, Rajiv Bhatia, Chief Operating Officer (COO) - Retail & Real Estate, Grauer & Weil (India) Limited, said, "Wildcraft will add to the interesting shoppertainment experience we offer at Growel's 101 Mall. Being located at Kandivali East, the mall overlooks the sprawling green terrain and enjoys its proximity to exotic Yeoor hills at Sanjay Gandhi National Park. With an increasing number of hiking and adventure enthusiasts making a beeline to woods, Wildcraft would be an ideal destination for patrons to shop for the essentials.”