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Yakult Danone India expands its Probiotic portfolio

By Nabamita Chatterjee | February 13, 2018

Yakult Light will be sold across 12 states in both retail outlets and its unique Home Delivery system.

Having carved a niche for itself in the probiotic category, Yakult Danone India Pvt. Ltd., a 50:50 joint venture between Yakult Honsha and Danone has further expanded its product portfolio in India by adding a new variant, Yakult LightThis new variant was recently unveiled by Bollywood celebrity Shilpa Shetty Kundra.

Yakult Light is a sister product of the signature Yakult product. Speaking on the launch of Yakult Light, Minoru Shimada, Managing Director, Yakult Danone India Pvt. Ltd. remarked, “We are frontrunners in the probiotic category globally, and 35 million bottles of Yakult, our iconic probiotic drink, are consumed daily in 38 countries and regions across the world. Our signature brand Yakult is already a household name and is being consumed by most families as a part of their daily diet. Today we are present in over 40 cities in 12 states across India. Yakult Light caters to a broad consumer base such as the health conscious adults and the elderly.”

Yakult Light will be sold across 12 states in both retail outlets and our unique Home Delivery system. They have over 260 Yakult Ladies delivering health message to Indians on their doorsteps. They have planned a 360 degree campaign to communicate the key messages of Yakult Light as well as consumer engagement initiatives at the ground-level to raise awareness.

Dr. Neerja Hajela, General Manager – Science and Regulatory Affairs, Yakult Danone India Pvt. Ltd. stated that India is on the cusp of a change with the health barometer suggesting that 7 of every 10 Indians may be at risk of a lifestyle disorder. She highlighted that besides its role in the digestion of food; the intestine also contains about 70% of the immune cells of the human body and is in fact the largest immune organ. It therefore plays a crucial role in deciding your risk of disease and infection. 

Dr. Hajela added, "Yakult Light with reduced sugar contains the same number of the probiotic LcS as the original Yakult and therefore imparts the same benefit of improved digestion and better immunity. The added benefit of Vitamin D in Yakult Light helps in absorption of Calcium thereby improving and maintaining bone health, Vitamin E is an antioxidant which helps to protect the body from the harmful effects of free radicals and therefore slows the process of aging. Yakult Light therefore aims to provide a broad spectrum of health benefits to all age groups. We hope it will offer increased choice to consumers and so motivate them to make it a part of their daily diet.”

 

 

 

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