Zivame unveils its first ever Lingerie Fit Lounge in Bangalore

Zivame, India's leading online lingerie e-store has taken a bold step in the direction of educating women about the importance of wearing the right-sized bra, by launching its first flagship fit lounge in Bangalore. The lounge aims to help women discover their right size and also provide expert advice when it comes to the style and type of lingerie options available in the market.

The 1500 sqft lounge located on 100 ft road, Indiranagar, Bangalore's high street offers women intensive fitting sessions with highly trained fit experts to understand their right size and the type of lingerie that will suit their bodies. The Lingerie Fit lounge promises to deliver an environment, where women can discuss and indulge in the world of lingerie without being judged. With the taboos surrounding the category, Zivame is attempting at easing women into being open minded about their lingerie experiences. The company plans to open such stores across the leading metro and Tier 1 cities in the country by the end of next year.

According to Richa Kar, Founder and CEO, Zivame, "Bra is still a hush-hush word in the Indian society. The bra buying experience that an average Indian woman undergoes is archaic to say the least where she is supposed to deal with salesmen or women, who are rarely equipped with the knowledge to'consult' on the right fit and style. It is to solve this that we have come up with our flagship fit lounge in the heart of the city. Now, women and girls alike can walk into the Zivame store, speak to our fitting experts and clarify all their doubts regarding lingerie. They can also get themselves professionally fitted and browse the latest designs and types to increase their knowledge of lingerie. We welcome all Bengaluru women to take the plunge!”