Last updated : May 17, 2019 12:35 pm
Faber has implemented a category-first innovative technology solution that is set to redefine experiential marketing in India.
According to the statement, the framework has been deployed on Faber India’s corporate website https://faberindia.com/three-d.aspx, by its digital partner Bottle Openers Digital Solutions, which is responsible for Franke Faber’s complete digital marketing efforts in India.
Speaking about the initiative, “Hardesh Chojher, Marketing Head, Franke Faber India said, “For kitchen appliances category, while research online and buying offline is the prevalent trend, the e commerce market overall is rising at a constant pace. As per industry reports, the penetration of online retail in electronics and appliances sales was around 3-5% in 2016 and it is expected to reach around 20-25% by 2020. Hence to support and leverage the ecommerce growth, we need to enhance consumer’s experience of our products in the online space. This initiative also underlines our commitment to our dealers, partners and towards the Indian market.”
Faber India, a part of Franke Faber India Limited (FFIL), is the market leader in major kitchen appliance categories including hobs, hoods, ovens, microwave ovens, dishwashers and built in refrigerators.