Virtual Veda launches digital POP solutions

Sparsh is a cost-effective rural POP solution that works without electricity & internet and Poppy is a battery operated MT retail POP solution that allows customization.

Mumbai-based digital POP solutions provider company Virtual Veda has recently launched its rural interactive digital POP solution, Sparsh and animated battery-operated POP solution for modern trade retail, Poppy.

Pawan Tiwari of Virtual Veda explained further to Retail4growth, “Sparsh has already been adopted by Hindustan Unilever in some of their rural markets. These interactive tools are unique because they drive engagement without the need of electricity or internet. Interestingly, they are even cheaper than wall paintings. On the other hand Poppy is meant for Modern Trade Retail in the urban market, which are basically animated display run by batteries and can function up to 24 hours at a stretch. We have brought the IP products from the US and other raw materials from different countries. Poppy comes with a benefit of extreme customizations.”