Last updated : October 11, 2017 7:21 pm
Zedblack plans to build exclusive store network and bring in more consumer product categories.
Anshul Agarwal, Director, MDPH, explained to Retail4growth, “The category that we have worked with for the last couple of decades is highly unorganized and lacks awareness. We maximized our reach by establishing direct connect with distributors and by setting up to 30 distribution centers instead of depending on the CNFs. We also have 10 exclusive Zedblack stores which are operated by store owners. We are planning to organize it further and build a chain of Zedblack stores. We are also entering into other consumer market and will start rigorous campaigns after we are done with our research in our test market of MP.”