Brooks Brothers revamps its design concept at Noida MOI

American premium menswear brand Brooks Brothers has recently revamped its store design concept from “Redcliff” concept to “Mainline” concept at their store at DLF Mall of india, Noida. Singapore-based design agency Walton Brown has issued the concept.

In the revamped design, the store flooring has changed from wooden to a combinations of black & white mosaic and walnut wooden floor, while the cast stone façade has changed in corcrete finish in contemporary grey while Roman pillars are still there.  The façade branding also uses stainless steel nickel silver hairline and laser cut jalli. This element also runs in store fixtures, which is made of wood veneer and finished with stainless steel. Most of the elements of the store have been imported. The brand has reported no further revamp in the existing stores.