Creyate revamps its store design in three stores, 4th one to come up in Mumbai

Bespoke clothing brand from Arvind Group, Creyate has recently standardized and revamped its store design. The revamp has already been done at its stores at Kochi’s Lulu Mall, Gurgaon’s Ambience Mall and Chandigarh’s Elante Mall. The brand will soon launch its revamped concept at Infiniti Mall, Malad, Mumbai.

Talking on the key changes in design, Ritma Ravi of Creyate told Retail4growth, “We have changed the key elements like flooring, fixtures, lighting and façades of the stores to achive a more premium level of VM and create better accessibility for our consumers. Creyate, as a brand, works on such a novel concept of bespoke clothing, that our store design, merchandising strategy and VM communications have to be aptly conducive.”

The flooring of the stores have been changed from concrete to parquet pattern wooden one while the lighting has been changed from suspended track lights to cove lighting. The facades of Creyate stores, that used to be open, now boasts minimum number of 2 displays. “We have also focused on strategic merchandising and have highlighted four broad categories. Supporting visuals contribute to the VM,” added Ravi.
Bangalore-based Restore Design has designed and executed the revamped store design and VM.