KITSCH opens 1st luxury flagship boutique in Delhi

Kitsch inaugurated its first standalone flagship boutique, what it calls'the first luxury fashion retail destination' in Delhi, packaging fashion, art, food & music. Kitsch epitomizes the season's must-have collections for the fashion lovers with the latest collection of ready-to-wear, accessories, bags and shoes from the world's top luxury fashion brands. The boutique is spread across 2500 Sq feet, in Defence Colony. The street itself is a destination for shopaholics & fashionistas offering designer names like J J Vallaya, Rohit Bal, Tarun Tahiliani, Rohit Gandhi & Rahul Khanna, Vadera Art Gallery, to name a few and is defined as "Bond Street or the Madison Avenue of Delhi” offering a mix of fashion, art and interiors.

In the new store, the window is one of the most striking aspects of the store depicting a theatrical scene using dummies and props and the store is an architectural expression of transparency with a chic and stylish ambience giving a complete new experience to the shopper. The décor mainly comprises shades of black, white and a touch of pink that bring out the cut; color and silhouette of the merchandise. While the colors black and white add to the chic feel of the place, the color pink represents the more fun and wild aspects.  The leather trunks further bring to mind the feel of a Parisian Boudoir and a huge white leather table at the entrance hall highlights the range of footwear and bags!

"Delhi patrons are ready for a standalone boutique as they are evolving with the latest happenings on the fashion scene. They demand latest trends and products at par with international standards,” says Priya Sachdev, COO, and Creative Director, TSG International Marketing Pvt. Ltd.

"We really felt the need for expansion in Delhi to give a well deserved and dedicated space to the increasing number of brands in our portfolio especially for men'swear. The shopping street of Defence Colony was a perfect location for our standalone store as it is similar to the Kalaghoda fort street in Mumbai, which is a dedicated street for fashion, art and culture. Kitsch, Kalaghoda-Mumbai is present in a heritage building along with some very renowned Indian and international brands present on the same street - Sabyasachi,(in the same building ) Christian Louboutin, Hermes and the famous Jehangir Art Gallery and  the Vogue Office,” says Charu Sachdev, CEO, TSG International Marketing Pvt Ltd.

The flagship store also has the Award-winning chef and restaurateur, Ritu Dalmia's well known restaurant Diva in a new avatar on the first floor. Ritu will present'Diva Kitsch', a modern Asian cuisine restaurant. Together with Kitsch, the endeavor will offer a unique lifestyle experience that will bridge fashion, art and food. Speaking on the new venture, Ritu Dalmia said, "Change is always good, and  so is keeping things interesting and people guessing! Naturally, I have chosen to present the modern flavors of Asia, my favorite cuisine after Italian. The old fashion bungalow, quiet surroundings and the sensibilities of Priya and Charu make a perfect fit for Diva Kitsch.”