Last updated : January 04, 2019 9:57 am
Spread across 4500 sq ft in Jaipur and designed by VB Design Studio, Radhika Jewels is the brand’s foray into retailing after having spent a decade in jewellery manufacturing. The store space, a merging of the Indian passion for jewellery with the best of Indian art, celebrates bridal shopping.
The existing space was almost a clean shell with no sunlight and an uninspiring façade. It took a couple of months to complete the project’s identity development, which was followed by the construction. Later as the boutique decided to include lines other than bridal wear jewelry, the retail planning was tweaked accordingly. After about 6 months, the efforts bore fruit in the form of an upscale, one-of-a-kind jewelry boutique.
The lounge space, exclusively designed for the bride, is lavishly replete with blush pink sofas, floral design rugs from Jaipur Rugs, Moroccan style mirrors and jewelry showcase cabinets on all the four corners. Sliding glass doors under an arched top lead to the lounge space, while floral patterns of the Hazarbuti wall covering extends into the etched door designs. The arches across the space are inspired by an architectural style that is reminiscent of both the Mughal and ‘Rajasthani’ influences.
The whole store space is a tribute to various Indian art forms – be it the ‘Shamiyana’ vestibule connecting the lounge which features a gold leafing artwork (inspired from ‘Kaali’ embroidery design of South India) or the ‘Paan’ leaf shaped artworks behind the admin’s desk, the nine gold leafing artworks, the ‘Pichwai’ artworks scattered around the store or the Sabyasachi Nilaya Hazarbuti wall coverings used in a variety of tones throughout the space. It’s a rich celebration of art and craft.
Design: VB Design Studio
Marble: A-Class Marble, Kishangarh
Wallpaper: Sabyasachi Nilaya wall-coverings by Asian Paints
Paint: Asian Paints
Lighting: Tisva Lights
Accessories: Address Home, Etasaa, Elvy, Orange Tree and Pure Home + Living
Furniture: Aquila, Jaipur
Fabric/ Furnishings/ Upholstery: D'decor and F&F from FabricQ, Jaipur
Rugs: Jaipur Rugs, Jaipur + Customized rugs from Ashoka Carpets, Jaipur
Planters: 42 Florals, Jaipur
GRC work: Artistic Pre-Cast GRC Pvt. Ltd.
Artworks: Artist Ghanshyam Nimbark (Shilp Guru award winner)
Art Consultancy: Sunividh Art
Photographs: Abhishek Kumawat