Last updated : February 02, 2018 11:21 am
To launch its Adicolor range, fitness brand Adidas has recently introduced colour pop windows at two stores in Delhi and Mumbai respectively. The window concept moves to in-store VM as well.
Priyesh Bhagat, Manager – VM Planning, Adidas Originals India, told, “The modular wardrobe structures present in the window is made of MDF duco-painted in white. Each colour is further accentuated with LED neon lights of corresponding colours. The background uses vinyl print while the campaign text in
HG Graphics has executed the window in Delhi while Catalyst Design has crafted the Mumbai store’s window.