By: Vaishali Tanwar
Last updated : October 13, 2017 1:05 pm
Allen Solly endorses its new retail identity in its Christmas season window installations using pop-colors and stags using elements of the new retail identity
The new brand mnemonic, the ‘STAG’, was used effectively in the display stories that were conceptualized for the season
The window display brief was to highlight the Christmas & New Year message along with the new retail identity pop-colors depiction which is mainly Green and pink
‘Wood’ graphic printed on latex vinyl on the backdrop and the window glass, creates a wood impression for the router cut MDF stag cutouts in them accompanying the fashion statement which features on mannequins.