Asus' in-store connect with innovative gaming solutions

Through this in-store connect activity the brand aims at connecting with the customer with more personalised offerings and gaming solutions

ASUS recently conducted an in-store connect programme at their store and showcased its latest technological innovations in Kolkata by unveiling the Vivobook S15 and Zephyrus at the company’s flagship (Republic of Gamers) ROG store in Kolkata. For Diwali, these products are being showcased at their store with a one on one guidance from their ROG sales partners at the store.
Ritesh Kumar, Branch Head, Kolkata, Bihar, Orissa and Jharkhand for ASUS India - ASUS India said, “Consumers today are demanding style, performance and portability in their machines. With these latest notebooks, we are offering a thin, lightweight, quiet and yet powerful computing experience to our users.”

On the in-store connect Ritesh mentions, “Today each of our customers are looking for innovation and in the gaming laptops they are constantly looking for better offers and options. As we have our elaborate gaming zone inside the outlet, it gives us a very good opportunity to inform our customers about the product and give the first-hand experience of the gaming solutions. We give the customers free access to judge the performance of our gaming laptops and then they take the purchase decision, thus this is one of the reason why we currently have 46% of the market share in this category and we are growing day by day”.

The company also has lined up ‘Diwali Challenge’ at its ROG store between 6 October - 19 October where users can come and experience the latest hardware and win exciting prizes.
The ROG stores are currently located at E-Mall Kolkata, Saheed Nagar, Bhubaneshwar and one store in Bangalore. The brand has also got plans to open new stores in Delhi and Mumbai by the end of this fiscal.