By: Himanshi Jain
Last updated : June 16, 2026 1:56 pm
Designed by Studio Enligne, the 1,500 sq. ft. Calling June flagship moves beyond traditional retail to create a calm and nature-inspired space, rooted in the brand's values of travel and exploration.
When premium ready-to-wear resortwear brand Calling June decided to open its first physical store, the objective was to create a destination that felt less like a retail outlet and more like a holiday escape.
Located at The Corridors in New Delhi, the 1,500 sq. ft. flagship store has been designed by Studio Enligne, led by Founder Ashna Chhatwal. The project marks Calling June's transition from a successful digital-first brand to an experiential offline format.
“Interestingly, the design process started even before the brand had finalised a location,” recalls Ashna. “Since they were evaluating multiple sites, we told them that instead of waiting for a location, let's first define what the brand should feel like in a physical space. We spent a lot of time creating a story for a brand before we started designing.”
While the Founders, Akanksha Khandelwal and Sarthak Khandelwal, were clear about their brand language, they had never designed a store before. Studio Enligne's role was to translate that identity into a spatial experience. “Our brand has always been inspired by travel, nature, and a slower, more thoughtful way of living,” shares Sarthak. “We wanted customers to feel like they had stepped into the world of Calling June the moment they entered the store.”
Shades of Summer
Studio Enligne came up with a concept called ‘Shades of Summer’. “We didn't want the space to feel like a regular store,” shares Ashna. “The idea was that when someone enters, they should feel like they've stepped away from the city. Every touchpoint in the store should feel like part of a journey rather than a transaction.”
To bring this idea to life, Studio Enligne looked towards nature. Elements such as waves, shells, pebbles, flora and fauna became the starting point for the store's visual language. These inspirations were translated into flowing forms, curved walls, organic patterns and custom-designed details that appear throughout the space.
Bringing the brand's values into the space
One of the most distinctive features is the central Tree of Life installation. Beyond being a sculptural focal point, it reflects Calling June's pledge to plant a tree for every garment sold. “At the heart of our store is a living tree, which represents something that’s deeply important to us as a brand. We plant one tree for every order placed, and we wanted that commitment to be reflected physically in the store. The idea was to create a space where customers could pause, explore, and connect with the brand beyond the product itself,” shares Sarthak. The installation was also used to cleverly conceal a structural column within the store while doubling up as both a display and seating element.
The decorative motifs visible across the store were first developed as sketches, converted into CNC-cut elements and then manually placed by the design team.
The store also has a waiting lounge outside the trial rooms that creates a more relaxed experience, while suspended display systems help maintain openness across the floor. Visitors are welcomed through an entrance framed by custom forms inspired by the brand's logo and leave through a ‘goodbye mirror’ carrying Calling June's brand message: Cheerful, Radiant, Energising.
“From the beginning, we wanted the store to feel light, organic, and inviting rather than overly commercial. The central tree, the natural materials, the open layout, and the way the collections are presented all contribute to the atmosphere we had imagined,” adds Sarthak.
Challenges along the way
The project had a tight timeline and strict construction restrictions, where Ashna felt the biggest challenge was time. She shares, “We completed the build in just 37 days. The team was practically working around the clock because of the site restrictions, but we delivered it within that timeline. At the end, it was all rewarding.”
For Calling June, the challenge was about translating the brand's emotional appeal into a physical environment. “The biggest challenge was ensuring the space reflected the emotion of the brand rather than simply displaying products. Our brand has largely been experienced through digital channels, photography, and storytelling. Every design decision had to answer the question: Does this feel like Calling June?” says Khandelwal.
Speaking about the positive response from customers so far, Sarthak shares, “We are currently seeing average order values in-store that are approximately 2.5 to 3 times higher than what we see online.” Encouraged by the success of the flagship store, the brand is now evaluating opportunities to expand its retail footprint. “We currently plan to open two additional stores in India over the next twelve months.”