Last updated : July 09, 2018 4:05 pm
Spread across 6500 sq ft and designed by the city-based architectural firm 4Walls Design Studio, Crest – The Nature Store takes the brand’s long legacy of plywood distributorship to the next level of experiential retail.
Having a lengthy front facia, the carpet area is developed with the ideas of exoskeleton and endoskeleton. Endoskeleton has been derived from toughened glass along with glass doors for the main entrance and the exoskeleton is done through a canvas covering over the glass from the road with a depth difference of 15”. This canvas is designed in an abstract frame work, running through the complete height of 23” which makes it super huge and is designed in breaks so as to have two sets of facia: one that shows the skeleton and the other that shows the display through the glass facade. In the evenings, the store lights allow the display of products next to the glass. The rest of the facade is lit from wall washers from above and below. From the merchandises of Crest, 4mm exterior fundermax facade in rustic brown was used at the entrance, while a triangular 2”x2” CNC was used to reduce the loudness of the sheet and increase the noise of attraction.
The ground floor, spanning across 4500 sq ft showcases the veneer world, wardrobes, kitchens, reception, furniture pieces. A 15’-20’ long wooden log imported from Russia, which was cut from a single bark of 500-year-old trees, acted as a showstopper piece.
There was a challenge to re-develop the I-section standing in the centre of the whole shed supporting the mezzanine and a 12’ high diagonal box was designed to cover the same in order to make it look like the part of design. The box was also used as transition of space to the veneer world, which had kitchens on both its sides, making it look like a tunnel. Pine wood was the central material in the major part of the ground floor.
The veneer world is designed like an enclosed art gallery, with aracon panels walls in grey shade to go along with the industrial theme. Both the sides of the room are left as a canvas to show the veneer sheets. Central track lights facing towards the walls, makes them blow up and an indirect lighting allows the seating area to be lit, which is good enough for the products. An actual tree trunk is clamped in air with both sides having a similar veneer of the same skin of the tree, depicting the idea that veneer is a real skin and not artificial like laminate. The hanging white board in the central space showcases a huge sketchy art work, explaining how a veneer is made from a tree trunk to a beautiful rolled sheet. The first floor of mezanine overlooking the double height space has a ship deck kind of image. A piece of fixed glass at a 20-degree angle was placed, giving the whole view of the ground floor. Log benches, easily accessible catalogue sheets etc lets one browse through some 5000 display options effortlessly within a library-like space.
H&H Consultants
Hardware
Loven & Deco
Lighting
Tirumala Lights
Photographs
Ricken Desai