Crossword introduces ‘Blind Date with a Book’ this Valentine’s season

By: Retail4Growth Bureau

Last updated : February 04, 2026 4:45 pm



The books are wrapped, with no covers or titles on display, but comes with a small card that hints at the genre and mood.


Who needs dating apps when a good book can surprise you? This Valentine’s season, Crossword Bookstore introduces ‘Blind Date with a Book’, an initiative that invites readers to discover a mystery read with a bit of curiosity and surprise, now available across all stores till 28th February 2026.

Here’s how it works: the books come wrapped, with no covers or titles visible. Each book includes a small clue card that hints at the genre and mood. Readers are encouraged to pick a book based on the clues and enjoy the element of surprise.

Paired with a curated Valentine’s gifting selection, this interesting concept adds an element of surprise to book shopping. ‘Blind Date with a Book’ shows Crossword’s attempt to give readers a simple and enjoyable in-store experience during the season.

Crossword Bookstore In-Store Marketing Books

First Published : February 04, 2026 3:58 pm