Last updated : April 23, 2026 5:11 pm
The pop-up highlighted the fintech brand’s everyday current account services at Future Stores, an immersive retail media destination at Oxford Street in London.
Dalziel & Pow, the global strategy and design studio, recently designed a pioneering new pop-up space for Wise, the first-ever physical branch and brand experience launched by the global fintech brand. Founded in 2011, Wise has long sought to challenge the financial status quo. Today, over 15.6 million people and businesses around the world use Wise. Its platform enables customers to hold and manage money in multiple currencies, send international payments and spend globally.
The pop-up space celebrated Wise’s everyday current account services at the flagship for Future Stores in London, the immersive retail media space at Oxford Street, which was opened for two weeks from 30th March to 13th April.
The space redefined traditional financial category codes and experiences, with the design rooted in the idea of Wise offering customers a wholly different financial service experience, in and outside of the branch. Visitors could discover Wise’s vision of a current account that works both at home and abroad.
Wise’s pop-up was an interactive environment where walls and ceiling merged, featuring large digital wrap screens that acted as huge brand billboard attractors. It was designed to be visually striking and to showcase Wise’s distinctive market proposition in an immersive and entertaining way.
“From the outset, the ambition was to break away from the traditional financial category codes and create something far more exploratory and immersive,” said Anna Sanders, Associate Creative Director at Dalziel & Pow. “Working closely with the Wise team, we designed a space where bold colour, an honest palette of materials, digital storytelling and playful interactions invite people to explore, ask questions and discover the brand in a more human way. It’s an experience that rewards curiosity and brings Wise’s global mindset to life.”
Elements within the space took inspiration and design cues from around the world, nodding to Wise’s global reach and experience. The pop-up space included a Matcha Bar, created in collaboration with JENKI Matcha, a Wise Business customer. It took design cues from contemporary Japanese matcha bars and was serving traditional JENKI Matcha drinks like the Green White.
The space included a Wisdom Bar where visitors could speak directly with Wise specialists and explore the product in greater depth. Throughout the branch, interactive devices featured Wise product features and use cases, while new customers were rewarded with matcha or exclusive merchandise from bespoke ‘swag kiosks’ upon sign-up to Wise. The pop-up doubled as a modular event space where Wise hosted a number of workshops and product sessions for its network across the fortnight.
“It has been a pleasure to partner with Dalziel & Pow on this exciting branch initiative,” shared Cian Weeresinghe, Chief Marketing Officer at Wise. “Traditional banks weren’t built for how people live today, so we’ve designed an experience that clearly shows the difference: a simpler, more transparent current account that works just as well at home as it does internationally.”