Enamor: All about celebrating womanhood

The leading lingerie brand's store visual merchandising and story telling elements is all about celebrating womanhood and bringing alive the brand’s tag line- fabulous as I am. Studio J has created a premium and feminine mood through foliage, colour and ultra-feminine elements.

Enamor, recently unveiled a new look with its store, through a captivating visual story. Crafted by Studio.J, an award winning experiential design consultancy, the challenge for this project was to create a feminine and premium mood within the store, where the visual merchandise and storytelling elements enhance the collections. The space needed to be very elegant even though a lot of DIY craft work was involved. Lingerie is an essential part of every woman’s wardrobe. The aim was to create an experiential space where a woman from any walk of life can enter confidently to indulge in her feminine needs, an experience that needed to be fabulous right from the word go. Pop of colour, foliage and ultra-feminine elements create an exotic garden like ambience within the store. Voluptuous floral that are luminous like jewels against the dark background leads to a very mysterious look. The store is all about celebrating womanhood and bringing alive the brand’s tag line- fabulous as I am. A distinct style statement was established to brand Enamor as “unlike any other lingerie outlet”. Aesthetic reflection has given lingerie shopping a complete makeover by making it an enriching experience rather than a chore. The project was completed in 30 days, right from design to execution.

Products on display

Shapewear section

Artistically sorted, with a touch of colours.

Graphics that add life to the space.

Designing an experience.

Flaunting those curves boldly.

Use of DIY elements to convert the space into a premium shopping destination.

View from the entrance.