Last updated : April 27, 2026 4:24 pm
‘Fenty Beauty Ki Haveli’ is an immersive pop-up inspired by traditional haveli arches, blending a warm, intimate setting with a modern retail experience, bringing the brand to life.
Fenty Beauty Ki Haveli, a one -of-a-kind immersive pop-up experience designed exclusively for India, has opened at Phoenix Palladium Mumbai from April 25 to May 4, 2026. Launched in collaboration with beauty retailers Tira and Sephora, the pop-up reimagines the Fenty Beauty retail experience, drawing inspiration from grand haveli architecture and elements of Indian design and craftsmanship.
A journey through Fenty Beauty ki Haveli
The journey begins with The Powder Room, spotlighting Fenty Beauty’s extensive range of 50 foundation shades. The room's design, with arched display elements, evokes an intimate feel of traditional haveli interiors while remaining contemporary. Here, beauty advisors guide customers to find their perfect foundation shade match, and customers can redeem a complimentary cup of chai from the Chai Bar located within the pop -up upon completing their shade match.
Guests are then welcomed into The Drawing Room, a crafting space showcasing Fenty Beauty’s latest launch in India, Fine Linez, alongside cult favourite Hella Thicc Mascara. The guests are invited to take part in a complimentary block printing experience, customising their own Fenty Beauty tote bag, bringing a personal, artistic touch to their visit.
Next up, The Gathering Room, a vibrant lounge inspired by traditional Indian Haveli courtyards. Spotlighting Fenty Beauty Gloss Bomb Stix, Fenty Beauty’s lineup of high-shine lip colour in a spectrum of inclusive shades, the space invites guests to explore, play, and find their perfect pout along with Fenty Skin’s Fenty Treatz Lip Oil and Fenty Beauty Trace'd Out lip liner. Featuring larger-than-life product installations, the room encourages guests to pause, connect, and capture the moment. Guests can indulge in a complimentary treat from the Fenty Treatz Kulfi Cart, serving kulfi inspired by the delicious flavours of Fenty Treatz Lip Oil.
The journey culminates in The Jewellery Room, an opulent space inspired by intricate Jaali detailing. Celebrating the signature sparkle of Fenty Beauty’s Diamond Bomb, the room is anchored by captivating, Instagram -worthy moments designed for discovery and play. Guests can layer on their sparkle with Diamond Bomb, paired with Fenty Skin’s Butta Drop Whipped Oil Body Cream and Butta Drop Hydrating Body Milk. Guests are also invited to personalise their own Fenty Beauty hand mirror with any purchase, adding a fun, creative finishing touch to their experience.
“Welcoming Rihanna to India for Fenty Beauty marks a pivotal moment in our mission to transform the beauty landscape for Indian consumers,” said Isha M Ambani, Executive Director of Reliance Retail Ventures Limited. “At Reliance Beauty, through our retail channels, Tira & Sephora, we are committed to bringing the best global beauty brands to India. Fenty Beauty and Fenty Skin’s strong values of inclusivity, diversity and self-expression perfectly align with our vision of redefining beauty in India.”
“At Reliance Beauty, our strength lies in a deep understanding of the Indian consumer and retail landscape,” said Cindy Groenke, Chief Growth Officer of Reliance Beauty. “We are focused on building the right foundation for global brands to enter, scale, and sustain long -term success in India.”
"Fenty Beauty has always been about making sure everyone feels seen, included and celebrated, that’s what Beauty for All means to me,” shared Rihanna. “India has such a powerful sense of culture, colour and individuality, and ‘Fenty Beauty Ki Haveli’ is a celebration of that spirit. I’m so excited to bring this pop-up to life with Sephora & Tira and for our Fenty Fam in India to experience it!”