Last updated : February 17, 2026 11:25 am
Designed by 4Dimensions Retail Design (4D), the FRIDO Experience store unfolds through purpose-led experiential zones rather than conventional product displays, allowing customers to understand comfort in real-life scenarios.
FRIDO, an emerging ergonomics brand that promotes comfort and well-being, recently launched its experience store at the Westend Mall, Pune. Designed by 4Dimensions Retail Design (4D), the 850 sq ft, FRIDO Experience Store is created as an ecosystem engineered for ease, where science, technology, and design work together to simplify foot-care decisions and make everyday comfort intuitive. Aligned with FRIDO’s ethos, the space moves beyond transactional retail to enable self-discovery, contextual experience, and informed choice.
Speaking about the strategic approach to design, Surender Gnanaolivu, Chief—Strategy and Development, 4D, explains that the ergonomic retail category is challenged with unclear information, limited opportunities to experience comfort, overwhelming choice without guidance, and environments that feel clinical rather than caring. “The mission was to design an in-person experience that replaces confusion with clarity, uses intuitive technology to enable guided discovery, transforms products into hands-on trials, enables informed decisions through expert guidance in a comfortable, human-centric environment that personifies the brand,” he explains.
At the store, the journey begins with a distinctive selfie façade, complemented by a New Arrivals showcase supported by a dynamic digital screen. This façade not only acts as a contemporary visual anchor but also communicates what’s new and relevant at a glance—drawing customers in while keeping the brand conversation current and evolving.
Once inside, the store unfolds through purpose-led experiential zones rather than conventional product displays, allowing customers to understand comfort in real-life scenarios.
The Home Comfort zone is experienced through a thoughtfully crafted mini bed nook, where customers can physically feel FRIDO’s sleep and recovery solutions in a relaxed, familiar setting. Adjacent to this, the Driving Comfort section features a mock car seat that allows users to experience lumbar and posture-support products in a seated driving posture—making benefits instantly relatable.
The Work Comfort zone brings everyday ergonomics to life with task chairs and adjustable tables, enabling customers to test posture aids, cushions, and supports in realistic work scenarios. A dedicated Orthotics Discovery zone, supported by a digital screen, helps customers understand usage, benefits, and application through guided visual learning.
At the heart of the store are advanced diagnostic tools—the foot scanner and gait analyser—which assess pressure distribution, posture, and walking patterns. Complex data is translated into simple, actionable insights, empowering confident, science-backed decisions. Complementing this is a familiar armchair comfort zone, where customers can try FRIDO’s add-on cushions in a relaxed, everyday seating context.
Connecting all zones is FRIDO’s “Place & Learn” technology, seamlessly linking physical interaction with real-time product education. By simply placing a product, customers instantly access benefits, usage guidance, and suitability—making learning effortless.
Guided by the design tenets of clarity, comfort, intuitiveness, and trust, the store balances warmth with precision. Every touchpoint works together to reduce effort, increase understanding, and deliver comfort—naturally and with ease.