Last updated : October 26, 2018 10:37 am
Located in the heart of the historic Mehrauli area, New Delhi, designer Gaurav Gupta’s new store will be a first-of-its-kind experiential retail space unraveling the couturier’s dreamscape, with an added focus on haute couture and customisation.
Located in the heart of the historic Mehrauli area, the new store will be a first-of-its-kind experiential retail space unraveling the couturier’s dreamscape, with an added focus on haute couture and customisation.
To celebrate this landmark occasion, the brand presented its latest couture collection ‘Descend’, through an immersive theatrical experience by artists collective, CROW. A site-responsive artistic performance, the show brought together fashion and conceptual art through living installations scattered through the store. Actors Jim Sarbh, Ayesha Raza, cellist Sayan Sinha and dancer Aseng Borang amongst others embodied less explored feelings such as Melancholia, False Dreams, Rumour, Desire and Delirium, through custom Gaurav Gupta couture looks that are reflective of the mood.
The party was abuzz with guests who were seen exploring the new store over cocktails and conversations. This flagship joins two other Gaurav Gupta stores in India, currently at DLF Emporio in New Delhi and Kala Ghoda in Mumbai.