Last updated : November 10, 2017 9:58 am
The on-ground activities are aimed to educate the consumers as well as boost the brand’s lubricant variants’ campaign involving engagement and interaction with the brand.
Currently, Gulf Engine Oil has a number of engine oil related products floating in the market. The on-ground activities are aimed to increase the effectiveness of their sales, along with creating a valuable consumer interaction and engagement to help build a positive brand image. The initiatives included deploying a majority of their volunteers briefing the consumer about the product range and also offering them a gift scheme -a car perfume, with their purchase.
Brand Street India is also handling inventory management, pre and post sales reports
Rajesh Dogra, Senior Manager, Rural Street, “We at Brand Street India are proud to support and further build on our strong relationship with Gulf Engine Oil. We are confident that our association will help us showcase our strategic brilliance which will bring to light the true essence of not just one but both the brands.” Brand Street India will also be holding these activities in association with a number of housing societies within the city. At special kiosks designed to promote Gulf Engine Oil, the present volunteers will share informative insights regarding engine oils with the residents of the society as well.