Hidesign to add 18 stores by end of fiscal

Hidesign is focussing on travel retail stores with their plan to open 12 stores at major Indian airports, by the end of current fiscal. The brand has recently revamped their retail design by moving to cleaner lines.

India-born global bag brand has disclosed their plan to add 18 more stores to their network of 84 EBOs and 150+ SISs. The brand has recently revamped their retail design ID moving from an ornate one to simpler and cleaner lines.

As shared with Retail4Growth, amongst upcoming 18 stores, 12 will be located at major airports, which will add to their robust travel retail portfolio of 15 airport stores. Enjoying a Y-O-Y growth of 20-28%, the brand targets to close the fiscal with a turnover of INR 200 crore. As part of their strong global presence and expansion plan, Hidesign has recently entered the market of Indonesia about 2 months back and targets about 12 stores in the country in near future.