Last updated : July 12, 2018 9:48 am
Home Centre has recently opened a new outlet in Kanpur with VM representations to emphasize on five categories. These schemes are unique to the store and will be exclusive to this outlet only.
Marthy Bermejo, DGM – VM, Home Centre, explained to Retail4growth, “As we open this flagship store in Kanpur, we decided to give these huge pillars some visual merchandising treatment. Interestingly, it’s not the scheme that we have launched and we will be aping at other stores. The idea to break the monotony in the stores and emphasize of the departments of merchandises. We have not outsourced any vendor for this work.”