From Rare Rabbit and Airtel stores to MMT & Carrier Midea experience zones and Neo Travel airport outlets, WaveRider is building its expertise in delivering retail projects on time, with utmost precision.
As retail execution becomes more time and scale-sensitive, WaveRider Marketing Solutions (WRMS) has firmly established itself as a trusted retail execution partner for leading brands across India. Backed by strong in-house capabilities spanning design, fabrication, and turnkey execution, WaveRider delivers complex retail projects across fashion, telecom, travel retail, and experiential formats, consistently delivering on time and at scale.
Project spotlight: Multi-brand precision at Rare Rabbit | AIPL, Gurgaon
One of WaveRider’s recent standout executions includes fixture manufacturing and installation for all three Rare Rabbit brands within a single store at AIPL, Gurgaon.
The project required premium finishes, precise zoning, and seamless coordination to ensure each brand retained its distinct identity while maintaining visual harmony across the store. The execution reflects WaveRider’s strength in managing high-complexity, multi-brand environments without compromising on quality or timelines.
Rapid rollouts at scale: Airtel Pan-India
Demonstrating its ability to scale swiftly, WaveRider opened 7 Airtel stores across India within its second month of engagement, including multiple locations in the South Zone.
These rollouts highlight the company’s operational agility and its ability to deliver brand-consistent execution across geographies, even under aggressive timelines.
Experience-led retail: MMT & Carrier Midea
WaveRider marked an important milestone by delivering its first Experience Center for MMT, in collaboration with the Xperia Group, at Kolkata. The project focused on creating an immersive, customer-centric space that enhances brand interaction beyond traditional retail.
At the Carrier Midea Head Office, Gurgaon, WaveRider transformed the reception area into a brand-led Experience Zone, executed end-to-end within a tight 4–5 day turnaround. From design and technical planning to fabrication and on-ground execution, the project showcased WaveRider’s capability to deliver high-impact experiential spaces under compressed timelines.
Large-format & airport retail: Iconic & Neo Travel
WaveRider is actively engaged in executing large-format as well as individual Iconic stores, managing scale-driven retail environments with precision and consistency.
In the airport retail segment, WaveRider successfully completed all three Neo Travel stores at Goa International Airport. Currently, the company is engaged directly and indirectly across 12 active sites simultaneously at Delhi Airports, spanning all three terminals, which highlights its ability to operate efficiently in security-sensitive and high-pressure airport environments.
Scale snapshot
The road ahead
“Execution has become the real differentiator in retail today. Brands need partners who can move fast, scale responsibly, and deliver consistently. Our focus has always been on building strong in-house capabilities that allow us to do exactly that,” says Naren Kashyap and Hari Jha, Co-Founders of WRMS.
With a growing presence across fashion, telecom, airport retail, and experiential projects, WaveRider Marketing Solutions continues to strengthen its role as a retail execution partner focused on timely delivery, scale, and build quality.
*This is a marketing initiative