The retailer hosted a unique shopper marketing initiative through a display-cum-sale of 900 cakes over three days, 13th to 15th August in its select stores; along with launching its bakery section.
As the country celebrated its 70th Independence Day on August 15, 2016, HyperCITY Retail, one of the largest hypermarket chains in the country, hosted a unique shopper marketing initiative through a display-cum-sale of 900 cakes over the independence weekend in its select stores; along with the launch of its bakery section.
The bakery section will include a wide range of products reflecting the likes of consumers. Products such as the Artisan Breads, Cookies, Pastries, Mousse, Cheese Cakes, Desserts, Savouries, Health Breads, Cup Cakes, Muffin, Brownies, etc. will be made available at HyperCITY.
HyperCITY staged the activity at its stores in Malad, Thane- Viviana Mall, Panvel- Orion Mall, Bangalore - Embassy Paragon and Hyderabad - InOrbit stores.
To commence the launch of the new bakery section, customers could relish their sweet tooth by availing the Buy 1-Get 1 Pastry offer during this period.
Further to connect more with their target segment HyperCITY will also host, once a year sale and specials deals/ discounts, Kids' activities such as Face Painting, Balloon Sculpting, etc., Regional arts of India like Pottery, Lakh bangle making etc. soon.