Last updated : December 06, 2023 10:10 am
Brand Lee Cooper’s new window displays are all about reflecting the spirit of English winter, while grabbing the shopper’s attention
Brand Lee Cooper’s new window displays are all about reflecting the spirit of English winter while grabbing the shopper’s attention. Donning Reliance Retail’s Brands Out identity, Lee Cooper’s winter window concept is inspired by London aesthetics. This is expressed through the iconic illustrations of London doorways, brick walls, and skyline. The winter mood is also highlighted through warm and cozy displays including the mannequins, and the visual elements of snowfall that represent winter.
While the design was done by the in-house team of Brands Out, the brand partnered with different agencies for execution of the windows – Varnn Inc., Primage Signs & Creative Signs for South region, Shreeji Graphix Art, NV Graphics, & Nahar Enterprises for West Region & Marakd Graphics & Best Deal Advertisement for North.
The winter concept has been introduced across 30 company & franchisee stores in country.
VM Head – Dominic Vijay
Creative design – Aarti Shegaonkar
Merchandise Styling –Sona Singh & Mushtak Shaikh