By: Elke Moebius
Last updated : October 13, 2017 1:05 pm
Steve Madden, the iconic designer footwear brand, launched its summer collection of colourful fashion footwear, bags and accessories in a creative window installation inspired by impressions of free flowing paint cans.
For window displays, the idea of communicating colours was quite literally expressed. This was represented by dripping paint buckets of different colours on white cans. Products from the collection with exact bold shade were displayed alongside the dripping paint. Colourful pumps, ballet shoes and purses in bold shades highlight the collection.
The display this season draws inspiration from the rock and roll era of the 80’s. A graffiti wall done up to symbolize the funky nature becomes a signature across different Steve Madden stores. Products from the label which complement the aesthetics of the wall are placed in niches created within to form a complete picture.