Last updated : November 15, 2017 4:40 pm
A live and interactive Pictionary was organized with Mattel at Navi Mumbai’s Seawoods Grand Central Mall. Conceptualized to promote the spirit of learning with fun, the winners of the game walked home with some goodies from Mattel Toys.
“The experiential marketing game in Indian retail has gone up a few notches over the last 5 years. At Nexus Malls, we are committed to deliver a new experience each time we plan something for our consumers. We have successfully pulled of Augmented Reality, Digital Dussehra and now, with Pictionary, our objective is to ensure there is an Online-Offline connect with the consumers. This Children’s Day, we wanted the kids to experience a LIVE game of Pictionary and send them home as winners, with a unique experience across four of our assets viz. Seawoods Grand Central Mall, Ahmedabad One, Mall of Amritsar, and Treasure Island (Indore).” said Nilesh Singh, Centre Head, Seawoods Grand Central Mall.
Mattel Toys has focused its efforts around the core philosophy of ‘Play with Purpose’ – where each game and toy developed by them has an intrinsic benefit linked to it.