By: Elke Moebius
Last updated : October 13, 2017 1:05 pm
The theme of"œall new pantaloons†has been expressed innovatively with a modern and fashionable idiom bringing brands and fashion alive.
The ethnic window is inspired from the ceramic pottery; the tree motifs overlay with the giant discs which resemble the oversized ceramic plates. It gives an appearance of ethnic meeting modernity with a larger-than-life expression. Pantaloons presented the exclusive ethnic wear brands Akkriti, Trishaa and Rangmanch.
The Sport Lifestyle window showcased a scenario with a feel of a sports club environment having the flagpole display of the brands on offer like LP, Van Heusen Sport, Allen Solly and PE casuals etc.
For creating a high impact through the Season Launch Window "Spring Hues" the brand wanted to generate a contemporary expression of high spring forest. The idea was