Pepe Jeans: Custom-Made comes to store

Executed at 3 flagship store windows, Pepe jeans promotes its offering in custom made denim wear (in forms of laser, ripped effect, tattoo, painting, embroidery etc) through a simplistic window and in-store VM presentations where sewing accessories play an interesting part of the display.

Spanish denim brand Pepe Jeans has recently executed a new window and in-store VM campaign revolving around the brand’s offerings on custom made denim. The window and in-store VM have been executed at 3 flagship stores in total across Delhi, Mumbai and Kolkata. The in-store VM takes the window concept forward by displaying the sewing and laser cut accessories, as part of store display.

Talking to Retail4growth, Tejaswini S Nigam, Head – Visual Merchandising, Pepe Jeans India, explained, “Pepe Jeans offers Customization of denims in forms of laser, ripped effect, tattoo, painting, embroidery. In fact we are only denim brand in India who offer laser work. To highlight the same we designed a window and implemented the same at some of our flagship stores in Delhi, Mumbai and Kolkata.”

Mumbai-based VM agencies Khan enterprises executed the windows and VM works for Pepe Jeans India.