Last updated : March 28, 2018 11:23 am
Executed at 600-700 Peter England stores pan India, the brand’s latest window promotes its green tea-washed merchandise through a replica of a washing machine and visuals of tea plantations. The window has been executed in both flat and 3D forms.
Explaining more on the brief and execution, Mohit Saxena, Head – VM, Peter England, told Retail4growth, “The range that we are promoting through this window comes with some health and hygiene benefits as they are pre-washed with green tea. Therefore, the window was meant for the health conscious consumers and we tried to make it beyond a generic window. The window concept has been executed in both forms – flat presentation for low budget stores and 3D one for premium stores.”
Pan India Execution : Megha Digital, Sunrise Advertizing, Events Media & Colors, Omkar Enterprises, Space Edge