Last updated : September 27, 2017 6:56 pm
The new-experience space has been designed by STUDIO GRONDA and integrates a number of digital interfaces at all levels.
Strategically located in Delhi's posh Chanakyapuri area, the multiplex spreads across an area of 21,673 sq. ft., with a seating capacity of 1001 seats. PVR ECX will be a part of the sparkling new two-storied ‘The Chanakya’ mall, DLF’s Luxury Retail housed at the Yashwant Place Community Centre – a nostalgic landmark for many residents of the city. The mall will have boutiques for some of the world’s most feted brands including Mont Blanc, Tom Ford Women, Kate Spade, Juicy Couture and many more. India’s first stand-alone Hermes store will also be located here.
In its new incarnation, PVR ECX Chanakya unveils the most opulent cinema format in India with its 4K projection system, next-generation 3D-enabled screens with ultra HD picture quality and Dolby ATMOS surround-sound system in all auditoriums. The new cinema also offers Quick Tix, PVR’s digital ticketing solution to promote cashless transactions and reduce ticket-wait times. The cinema also offers an automated F&B kiosk Quick Bites for the first time ever. Being a PVR ECX property, there is special emphasis on ambience manifested by a deep focus on design, colours and lighting in each cinema.
Sriram Khattar, Managing Director, DLF Rental Business adds, “Chanakya has always been synonymous with great cinematic experience and we are very excited to bring back that magic to all movie lovers - old and new. The launch of PVR ECX will showcase the best of multiplex technology within the contemporary luxurious environs of the newest retail destination in the city -The Chanakya and it will go a long way in reaffirming an address that has always been iconic.”