Last updated : January 22, 2018 4:09 pm
Brand EvoSys has executed a range of pop items for the activation which includes approximately 80 FSU’s, innovative end cap branding, Window branding, lit end caps and parasites, side cap branding and bay breakers.
Brand EvoSys executed the brand activation throughout the modern trade, general trade and at SAMT (Standalone Modern Trade) stores in about 315 outlets across India. The campaign includes various forms of pop items like FSU’s, innovative end caps, lit end caps and lit parasites, window branding, side cap branding, bay breakers and such.
They have deployed the branding materials at various modern trade chains like Big Bazaar, Reliance, ABRL, ABRL Super, HyperCITY, Tesco, Easy Day, at SAMT’s like Ratnadeep Super Market, Vijetha Super market, J Mart, Arambagh Food Mart etc..
Kaushik Bhattacharjee, Founder & Managing Director, Brand Evoke Systems & Creative Solutions Pvt. Ltd., shares with P-O-P, “This project was quite a lengthy one, especially it got rolled out in three phases. We successfully completed it despite several hurdles as there was some pauses in between due to GST and all.”