Last updated : December 05, 2019 11:06 am
Spread across 1100 sqft, the store setup, styling, merchandise presentation and price communication was designed and executed by Creaticity VM team led by Sanadiip Mazzumdar.
Italian furniture brand gallery Santa Lucia Mobili has recently launched exclusive gallery at Creaticity in Pune. It is also the brand’s first store in western India. Spread across 1100 sqft, the store setup, styling, merchandise presentation and price communication was designed and executed by Creaticity Visual Merchandising team led by Sanadiip Mazzumdar.
Talking more about the visual merchandise approach, Sandiip Mazzumdar, Head VM, Creaticity said, “The styling was done keeping the Indian consumers usage tendencies in mind, it was subtle yet elegant styling approach. Special attention given to price communication; each product talker was made carefully elaborating the product features in precise manner and price communicated clearly, so that the customer can have a clear visualization.
Inaugurated by Her Excellency, Consul General, Italy Stefania Costanza, the Santa Lucia exclusive gallery at Creaticity displays a wide range of modular wardrobe options and furniture. The brand has created a customized assortment of merchandise for India.