Shoppers Stop creates wave with new window

The retail brand observed ‘World Environment Day’ that falls on June 5 with a unique window to educate shoppers about rising sea pollution.

Leading large format retailer Shoppers Stop has observed World Environment Day (June 5) with a dedicated window at all their stores across India. Designed and executed by the VM team of Shoppers Stop, the backdrop is a vinyl print of a man surfing and a 3D wave effect is created using old plastic bottles.

Speaking about the unique idea, Pawan Nagarwal, Vice President – Visual Merchandising, Shoppers Stop Limited, shared with Retail4Growth, “We are celebrating World Environment Day. And the idea is to send a message to onlookers regarding sea pollution and the death of the fish due to plastic content in the waters.”