Last updated : August 20, 2019 11:19 am
Designed by the German retail design firm Schwitzke & Partner, the new store is located at the posh Gaur City Mall in Noida.
Spread across 43,000 square feet of retail space, the new store interior design creates a clean minimal backdrop to complement brand presence and gives Shoppers Stop store a distinctive host environment.
To emphasize the diversity of products and categories in the store and to give the customer intuitive orientation at the same time, each department such as apparels, beauty, fashion accessories and home among others has been designed as a distinct neighbourhood.
Clean vitrified flooring with dark colour vitrified tiles in aisle and different departments help define the walkways in the store while drawing attention to premium offerings within the store. Banks of trial rooms conveniently located in the store help in making an informed buying decision for the customer. The trial rooms are designed especially for the category they are servicing with the use of interesting forms and graphics.
The StyleHub zone displays the latest must-have products as well as seasonal exhibits welcoming the customers to this unique and experiential retail world. Customers can shop from 300+ chic and desirable fashion brands. The store hosts an exclusive Personal Shoppers lounge to offer personalized shopping experiences for its First Citizen members.
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