Leading sports footwear brand, Skechers has prepped its window podiums with iron mesh cages, adding a sense of grunge to the display
Dheeraj Sharma from the VM team of Skechers India told Retail4growth, “Earlier, we had only wooden podium but no cage. We made these podiums out of iron mesh to break the monotony of visual merchandising of the stores.â€
The element has already been incorporated in 5-6 stores that have been launched lately.