Last updated : September 27, 2017 6:57 pm
Around 200 ViewCarts has been launched in the first phase, with plans to have at least 10,000 shopping carts in Kolkata in the next 6 months.
“These are android screens which are connected through wifi, and we have control on the software on our dedicated server and hence we can change the content centrally. We are doing it in all Spencer’s hyper stores across Kolkata. We would like to notice the challenges we face and in next 6 months we will have at least 10,000 shopping carts in Kolkata. Together with that we are also going to other cities with Spencer’s and that’s the way ahead,” opines Aninda Banerjee, MD, Enkon.
At present, the clients who have booked advertising rights includes HDFC BANK, ALISHAN PLY, USHASHI REAL ESTATE, NATIONAL ACADEMY OF MEDIA AND EVENTS, as informed by Enkon.