Last updated : February 16, 2026 4:41 pm
The in-store photobooths created interactive touchpoints, allowing customers to capture fun moments with their loved ones while enjoying their favourite treats.
Bringing the Waffletine’s campaign to life across its retail network, The Belgian Waffle Co enhanced the in-store experience with thoughtfully designed photobooths at select outlets. Celebrating Valentine’s season, these photobooths served as engaging touchpoints within the store, giving customers a simple and fun way to capture moments with their favourite people, while they enjoy their favourite treats.
Adding a personal touch, the brand also offered Waffle Love Letters that customers could gift to their Waffletine’s along with their order. These small but meaningful additions encouraged people to express appreciation in a simple, heartfelt way, reinforcing the idea that love can be celebrated in everyday gestures.
“Valentine’s Day has evolved beyond just couples, it’s now a celebration of every kind of love that matters,” said Vrushali Parab, Head of Marketing at The Belgian Waffle Co. “Our research showed that our young consumers today want to move away from clichés and embrace more meaningful, inclusive moments with family, friends, pets, and even themselves. With Waffletine’s – For Every Love, we wanted to create a distinctive brand IP that reflects this shift and gives people a reason to celebrate the Valentine’s season in a way that feels authentic and joyful.”