Third Wave Coffee turns into Secret Santa space

By: Retail4Growth Team

Last updated : December 20, 2024 4:17 pm



The QSR brands’ cafes become treasure trove of surprises from 19th to 24th December, wherein customers can discover the joy of surprise gifts from ‘Secret Santa’ with special décor and Santa Claus himself enhancing the special experience.


Retailers are vying with one another to add the right festive sparkle as the Christmas season makes it approach. Third Wave Coffee has just launched its ‘Secret Santa’ campaign, turning its cafes into treasure troves of surprises. From 19th to 24th December, customers can experience the thrill of discovery while sipping their favourite coffee, stumbling upon a little gift left by none other than the Third Wave Coffee Secret Santa.

Adding to the festivities, Santa Claus would be making special appearances at select cafes, spreading joy by handing out Christmas cards and scratch cards with exciting offers for the season.

Ayush Bathwal, Co-founder at Third Wave Coffee, shares more about the spirit fuelling the campaign, “Holidays are all about warmth, joy, community and connections. And it is this very feeling that we want to recreate at our stores. This Christmas, we wanted to go beyond just great coffee and food, to bring a sense of festive adventure to our in-store experiences. Third Wave Coffee’s ‘Secret Santa’ campaign is our way of celebrating the season by delighting our customers, making their time at the cafe even more memorable. After all, it’s all about enjoying the little things - a perfect brew, festive vibes, and the joy of an unexpected gift!”

Keeping the element of surprise alive, customers are encouraged to explore their surroundings, peek behind the festive decor or check under their comfortable seating for the coveted gifts. The best part - finders are keepers! Making it more enjoyable will be the vibrant Christmas decor and live carol singing sessions at select cafes.

Third Wave Coffee Secret Santa Ayush Bathwal Christmas activation

First Published : December 20, 2024 3:55 pm