By: Smita Sinha
Last updated : January 30, 2019 11:04 am
Bengaluru-based multi-disciplinary design firm KREO Design has designed and executed a vibrant and colourful kiosk for Rusher’s that exudes all that the product stands for – cool, trendy, casual and colourful -- while engaging, exciting and educating the customers on the product pricing and offers.
The kiosk is designed and executed by a Bengaluru-based multi-disciplinary design firm KREO Design and the idea was to position the brand with an international identity.
“The kiosk design seamlessly complemented the relaxed and joyous mood of the Flip Flop collections, allowing for memorable and unique visual merchandising opportunities. The result was that we were able to create more than just a kiosk; we recreated a novel and vibrant highlight destination within the mall. In many ways, this helped create a new aspirational level for the Flip Flops,” she added.
Highlighting the advantage of creating a kiosk for a Fip Flop brand, Thaker further explained, “The kiosk allows for easy and quick access for enquiries about the product and the brand. The brand is easily able to engage, excite and educate the customers about the products, pricing and offers available.”
Additionally, as the products are Flip Flops, the kiosk helps in creating a good opportunity for impulse buying, and thus generating more sales.
Unlike a store, a retail kiosk strategy helps the brand offer more services at a lower cost. “By saving on rental and structural costs, the business and in the process the brand, is able to invest more on the customer experience and service to the customers. With an impactful kiosk design, it encourages more footfall from mall visitors and thus leading to better store performance,” Thaker highlighted.
Talking about the challenges in executing the Rusher’s kiosk, Thaker said, “One of the challenges was creating a balance between visually impactful design elements and maintaining high SKU count while adhering to restrictions set by the mall. Special treatments were required to be done to the materials used, to achieve the required design and shape of the fixture.”
“Since it was an open kiosk located on the mall floor, importance and consideration had to be given to product / kiosk security after the closing hours, for which we incorporated a pull-down shutter mechanism for the space,” she added.
KREO has so far designed and executed one kiosk for Rusher’s, with more in the pipeline in the near future.