V-Mart beats the winter blues

Old TV screens with a generous dash of blue feature in V-Mart’s recent VM scheme executed across the chain’s 197 stores.

Leading value retailer chain V-Mart recently executed their winter VM scheme featuring blue foliage bunch and old style television screens to highlight their mannequins. The VM has been executed at all 197 stores of V-mart.

Explaining the theme behind the VM idea, Snehal Shah, Senior VP – Marketing & Operations, V-Mart, shared with Retail4growth, “The overall scheme of the VM is colourful, therefore, we chose old style television screens to add highlight on the mannequins thereby shifting the attention to the displayed merchandises. Since, we announced the arrival of winter, we chose the colour blue to dominate the entire scheme.”