Last updated : August 01, 2018 9:53 am
Executed at all 198 stores across India, Van Heusen promotes the latest action flick Mi6 with their latest window. The window promotes the brand’s Move Labs collection, the line of merchandises, which is in lie with the costumes used in the movie.
Diptendu Sekhar Saha, Head Visual Merchandiser, Aditya Birla Fashion & Retail (ABFRL), explained, “Since MI6 is a high action paced movie and the actors are doing action sequences wearing Suits and Blazers, the movie blends seamlessly with our “Move Labs collection” which is also engineered for free-flowing movement. We have used action mannequins in the window all across our top doors.”
Executions:
Brand Connexions (South India)
Megha Digital (North India)
Trisha Digital (West India)
Comart (East India)